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ContentSample listingVerified financials

Plant-based recipe & food site

Remote · Global traffic

This is a sample listing. Its figures and details are illustrative, to show how a verified asset is presented on moneylistings.

Asking price
$306,000
TTM revenue
$150,000
TTM profit
$117,600
Profit / month
$9,800
Multiple
2.6×
Age
8 yrs

The asset

An eight-year-old plant-based recipe site with a deep library of evergreen recipes that rank and re-rank seasonally. Income is led by a premium display-ad network (high RPMs in the food niche) plus a digital cookbook and a modest affiliate line for kitchen gear. Recipes are the ultimate evergreen content: a chili recipe from 2019 still pulls traffic every winter. A freelance recipe developer keeps the calendar full at low cost.

Why it's worth a look

  • 480k monthly visitors, seasonal recipes that keep re-ranking, 88% organic
  • Premium ad network with strong food-niche RPMs
  • Digital cookbook and email list of 60,000
  • More than 600 recipes marked up with schema and refreshed on a cycle

What's included

  • Site and CMS, with the recipe-schema markup and hosting
  • Ad-network and affiliate accounts
  • Cookbook product and Gumroad/Stripe
  • A contracted recipe developer, plus the 60k list and its ESP

Risks, stated plainly

  • If search visibility slips, ad and cookbook income slip with it
  • Ad RPMs fluctuate with the ad market and seasonality
Plant-based recipe & food site · moneylistings